How to Generate Profitable Leads Using Facebook and Instagram Ads

Do you recognize the importance of creating paid Facebook and Instagram ads to generate leads, but you have no idea where to start? 

Well, get excited, because this Success Kit will show you exactly how to do just that.

In this Success Kit our incredible Guest Expert, Dorothy Illson, dives into how you can get started with paid traffic quickly (and easily!) and she shares the foundational framework from which you can build off to generate profitable leads for your business.

In this training, you will learn how to take your prospect/potential client down the road of understanding your offers and ensuring that they feel compelled to purchase. You will get confident in your ability to create and write your own ads which will yield massive results and drive revenue for your business.

This is the perfect introduction to Facebook and Instagram ads and by the end of this course, you will know how to get your ads in front of the right people too! This is a place where you’ll start to gather data, test, and iterate, and ultimately generate profitable leads with advertising. Ready to get started? Let’s do it!



Natalie & Danielle

You’ll learn:

  • How to Choose Your Audience
  • Copywriting for Conversions (the psychological element)
  • Elements of the Perfect Ad Image
  • Elements of an Effective Video Creative
  • How to Set Up a Lead Generation Ad
  • How to Create Your First Ad
  • How to Set up Your Pixel
  • Events: Why They Matter and How to Set Them up


  • How to Generate Profitable Leads Using Facebook & Instagram Ads Workbook