Purpose Pillar Core Learning Outcomes:

1I know exactly what industry my business is in.
2I have clear goals for the next 6 months, 1 year and 3 years.
3I know my business model and have a business plan.
4I'm consistently adopting a growth mindset.
5I have completed the core purpose content and am ready for the advanced content.

“The Purpose Of Life, Is A Life Of Purpose”.


Finding your passion and purpose is one of the hardest parts about starting and scaling a successful business, so it’s super important you schedule in some time to work out what those are.

Your entrepreneurial journey will be a whole lot easier if you have a North Star to follow you see. Without clear direction – well, you might just end up going around in circles.

We’d love for you to make the most of all the materials in this pillar to get a clear picture of you and your business’s motives and missions…

…but be sure not to move on until you’ve checked all of your learning outcomes off the list. This is something you really want to get to the bottom of, before you turn your attention to anything else.

Core Content

Choosing Your Dream Business

Yesss, Boss Babe! Congratulations, you’ve decided to take the leap and take action towards allowing your ambitious dreams to come to fruition. You have decided to start your own business!

So, you want to start your own business, but in what space?! You may be wondering where you are even going to start! Does this sound familiar to you?

In this training, we’ll walk you through a 5-step process to ensure that you are asking all the right questions to choose a business that is right for you.

By: Dr. Danielle Canty

Your Annual Executive Review

In this incredible Success Kit, we are going to guide you through what we do each year here at BossBabe because we have seen such powerful results from investing in the time to reflect, vision, and plan for the months ahead.

We are going to share our BossBabe toolkit for analyzing and optimizing your business performance with you so that you can really get a full picture of how to continue growing your business. You’re also going to finish this training with total clarity and confidence around your 5-year vision and strategic plan for 2021.

By: Natalie Ellis & Dr. Danielle Canty

Real-Time Goal Setting

In order to make sure you shoot and score, you should probably know where the goal posts are, right?

We’d really recommend you find 40 minutes of uninterrupted quiet time to tune into this audio and figure that out…

…setting a shorter term 1 year goal, and longer 5 and 10 year ones.

By: Dr. Danielle Canty

How To Achieve Your Goals Without Overwhelm

With Sandra Chuma

In this training, you’ll learn about how YOU can move from being part of the 92% who have great intentions but are not intentional. 

You have worthy goals, and so we want to help you move from OVERWHELMED to ACHIEVING! WORTHY is our anchor word as we go through this Success Kit.  It’s also your reminder.  You are WORTHY.

  • The 6 steps to achieving your W.O.R.T.H.Y goals and the missing ‘ingredients’ when it comes to your goal setting
  • Why we’ve got it all wrong when it comes to time management
  • How to set yourself up to take control and own your day every day
  • Why it’s important to hustle…but also to rest
  • How taking time for reflection and self-awareness will actually help you achieve your goals
  • Why tracking your progress is so important to achieving your goals
  • How your habits are the keystone to your success

How To Become a Powerful Transformational Leader

With Alyssa Nobriga

All the work that we do in leadership is really starting with ourselves and as we do that we can lead our teams and serve our clients more deeply as a result. You will be guided through this phenomenal coaching methodology so that you can step into ultimate excellence and create lasting change for your life and for your client’s lives.

  • Playing Full Out: a demonstration as to how you can play full out in your business, life, and relationships
  • Expand Your Awareness: when you do your own deep transformational work, you will be able to better serve your clients, uplevel your life, and uplevel your business.
  • The Power of Acceptance (the acceptance stage of this coaching methodology): learn how acceptance helps you to strengthen the body and the mind for authentic confidence.
  • Aligned Action: tuning into your own experience, insights, and wisdom and creating a strategy around that.

How To Upgrade Your Brain To Match Your Vision

With Jennifer Evans

In this epic Success Kit, we’ve teamed up with the cognitive coach that is Jennifer Evans to train your brain and make sure it’s performing powerfully enough to take inspired action.

  • How to empower your conscious and subconscious mind
  • How to align your highest values with your business
  • How to gain insight into your thought diversity to unlock your higher self
  • How to set performance outcomes to create the highest return on intelligence

Vision, Mission & Values

Think of your vision, mission and values as the Holy Trinity; your business should have all three.

Be sure to refer back to these three things when setting goals and ask yourself if the goals you’re setting are in alignment with them, then. That way, you’ll always know whether you’re on the right track.

Your Business Plan

This workbook helps you, step-by-step, to write the biggest plan of all: your business plan.

With checklists at each stage you can keep track of what you’ve done so far, and what you’ve still left to do.

Advanced Content

We recommend you dive into the Advanced Content for each pillar only after you have completed the Learning Objectives for each pillar. This way you focus first on the foundations of your business and then build from there.

How To Start A Product-Based Business

With Alice Hall

Alice is here to share her experiences with The Société and help you take the first steps in establishing your product-based business and all of the important considerations you need to make, focusing on; sourcing, pricing, budgeting and distribution.

  • How To Define Your USP
  • How To Gain Clarity On Brand & Content Strategy
  • How To Set Pricing
  • How To Source Product
  • Breaking Down Your Budget
  • Making Sales & Market Positioning